Ermanno Scervino loves contrasts: sporty and formal, rigorous and fluid, masculine and feminine.
This passion for diversity finds happy expression in the Ermanno Firenze collection, which reflects the dynamism, versatility and curiosity of a contemporary woman and her desire for change, without losing sight of the beauty of details and workmanship, the richness of materials and the balance of shapes and proportions.
Ermanno Scervino thinks of an urban figure, i.e. the protagonist of constantly evolving metropolitan life. This is how the motto "Free femininity to wear" was born, intended as a variation of "Ready to wear", not only easy to wear but also to be worn with freedom, ease and personality.
"Couture-à-porter" is another slogan chosen by Ermanno Scervino, whose first line conceives haute couture garments suitable for special everyday occasions and, in Ermanno Firenze, designed for any moment.